According to a recent survey undertaken by Suffolk Character Cottages, over 90% of consumers have previously been disappointed by a holiday letting because it did not live up to expectations. Guests often choose a property based on the number of stars it has been awarded, but do consumers really understand what the star ratings actually mean? Is a 5 star holiday letting the same as a 5 star hotel? The discrepancies in the star rating system could be confusing consumers instead of guiding them, according to Donna Bell, co-owner of Suffolk Character Cottages, a luxury holiday lettings company which offers premium 5 star self-catering accommodation.
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